Upon the creation of e-books, a bunch of readers question where hardcover and paperbacks stand. Regular printed books are considerably old news due to its deep-rooted existence, but is that a bad thing? Perhaps many people enjoy copied prints of their favorite books regardless of what new technology had to offer. E-books reached popularity in 2009. Amazon’s Kindle and Barnes & Noble’s Nook are advanced devices that allow readers to reach their favorite books electronically—fast and simple.
Amazon declared that its e-books sales doubled its hardcover sales in June, 2010. As we’re now in 2011, the sales will rise drastically. Does this put books in jeopardy? Could they become secondary options in reading? Nowadays, everyone relies on technology. Cellphones, iPods, laptops, and e-readers are commonly in people’s bags on their way to work. We are engulfed in digital technology whether we like to admit it or not. Every year we’re inundated by new innovative technology. In the last few years, Apple’s iPad made an impact in sales much thanks to its substantial marketing.
Hard copied books are still active in stores, but how much longer can they be robust with steady sales? E-readers are becoming very successful because of its marketing. Whether its Internet pop-ups, television/radio commercials, or posters, customers are being lured one way or another. Once the holidays come, more customers will emerge resulting in a significant surge in sales. In 2009, e-books outdid hardcopies during Christmas season. The purchases of Kindles lead to a bulky shopping spree of e-books to load the Kindles. It does seem expedient to have a vast amount of novels stored in a nifty portable device as opposed to carrying a plethora of books.
“It’s been a watershed year for e-books,” says Tina Jordan of the Association of American Publishers. One of the reasons why e-books are becoming prevalent is its convenience. E-books are easily accessible by purchasing them on the Internet. They can be read on an e-reader, which is very light and portable, much to the content of individuals who fancy digital technology. More thoroughly, Amazon.com, Barnesandnoble.com, and iTunes are preferable sites and programs to purchase these e-books. Upon purchase, they are electronically downloaded into the hard drive followed by a quick synchronization with the e-reader device.
Amazon announced that Kathryn Stockett and Janet Evanovich have hit a million in Kindle sales, which is a remarkable. Stockett’s hit novel, “The Help” is listed number 1 on USA Today’s best-selling books list.
E-books’ potential of superseding hardcovers and paperbacks could grow exponentially depending on what else these popular brand names have to offer. What if several companies merge with the scheme of taking sales to the next level? If superb e-books are enlisted in multiple prestigious sites, more people will be intrigued and interested in shifting to the digital world of reading. Perhaps in the future, most schools will replace textbooks and novels with e-books. Perhaps in the future, even newspapers will be fully outdated. There are so many new devices that provide all sorts of information. Some people can subjectively declare that digital devices are by far more superior to print work. At least trees can be preserved.
